Bougie Funk

My Role
Market Researcher, Brand Designer and Packaging Designer
Project Type
Brand Identity Redesign
Agency
Cynda Media Lab
Duration
4 months
Awards & Recognition

About the Project

Less Junk, More Funk!

Founded in the midst of the Covid-19 pandemic, Bougie Funk believes that scented candles are a form of self-expression, an extension of our identity, a pathway to shareable memories.

Problem

The current branding does not translate the luxurious experience that comes from lighting a Bougie Funk candle.

Solution

In a market populated by feminine-looking candles, we developed a gender-neutral identity that will build a rich ambiance.

Wordmark
Structural Analysis & Area of Isolation
Brand Colors
Application
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