Wayfair

My Role
UI Designer, Design System and Interaction Designer
Team
Solo Project
Duration
8 weeks
Tools
Figma, After Effects
Awards & Recognition
2021 CT&D UI Design Scholarship, Honorable Mention.
2023 Young Ones ADC  / Interactive Mobile Websites, Shortlist
2023 Communication Arts Interactive Annual Competition, Shortlist.
About the project

Wayfair

Wayfair is an American e-commerce company that sells furniture and home goods since 2002. Their digital platform offers 14 million items from more than 11,000 global suppliers.
Problem
The current website has a cluttered appearance resulting in shopping fatigue. Users feel overwhelmed and have an unpleasant shopping experience.
Solution
The proposed redesign integrates a clean and modern look that brings excitement to the shopping experience.
Low Fidelity Wireframe
UI Design

Happy Shopping!

A clean, modern design approach that inspires homeowners to create a home that reflects who they are, what they need, and what they value.
Micro-Animations

Delightful moments

Since Wayfair is an online retailer, the only to engage with consumers is through its online presence. The addition of friendly micro-interactions keeps users engaged and brings the brand personality to life.
Responsive design system

Lights Off

Outcomes

What's Next

Our Successes
  • 01.  Built a responsive design system that works for mobile and desktop.
  • 02. Created a memorable experience that is crucial to the e-commerce brand.
  • 03. Designed a clean and modern UI design that reduces shopping-fatigue.
Next Steps
I would love to integrate interactive technology to help users curate their own home in the comfort of their devices.
Other Projects
Bougie Funk
Lilium
Ticketmaster